In March 2012 T-Mobile announced that it would eliminate 1000 positions from its work force to cut costs and make the company a leaner operation. Today, T-Mobile CEO Philipp Humm announced that the cutbacks would continue and an additional 900 jobs would be eliminated from the company.
They got the memo
The announcement by Humm was released in a company memo directed to T-Mobile employers. Humm said that the cutbacks were vital for rebuilding the company and that he regretted that further job eliminations were needed.
?We have tremendous employees here at T-Mobile and we truly wish we could retain all our talent, but our business realities require hard choices. For affected team members, we are providing generous transition support including severance, assistance with COBRA continuation coverage, and outplacement services.?
Making T-Mobile more responsive
Humm said the reorganization of T-Mobile was necessary to better serve customer needs by cutting out unnecessary levels of internal management and job positions:
?We are announcing a new structure that further aligns our costs with our revenue realities, enables teams who support our field organization to act and react with greater speed and effectiveness to customer and market opportunities, and better positions us to return to growth.?
Leaner and meaner
In order to remain competitive with the other wireless carriers T-Mobile must invest in its infrastructure in areas such as its customer service operations, network, and products. By eliminating close to 2,000 job positions since March, from its company rosters, it hopes the money saved will turn the company into a leaner and meaner machine for customers.
No iPhones for you
Industry watchers have linked T-Mobile?s struggles with the company?s decision to not offer Apple?s iPhone 4S for sale. The resulting action was estimated to have cost the company over 500,000 subscribers who jumped ship to go to other carriers that did offer the iPhone.
A needed change in iPhone policy
T-Mobile indicated that buying iPhones from Apple by subsidizing the price (buying and selling it at a loss to customers) wasn?t economically feasible. But the resultant loss of T-Mobile subscribers may have proved this strategy wrong. If so, T-Mobile may have to re-evaluate its policy by providing iPhones in its future product line.
Via TheVerge
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